Beacon technology brings quite a lot to the retail industry with no signs of things slowing down any time soon. In a nutshell, retail beacons are small wireless battery-run sensors that send a one-way signal to nearby smart devices to communicate a message from a certain location.

A proximity-based retail software solution, they collect information about customers’ in-store movements and personalize their buying experience. The technology was first made public by Apple in 2013 and further installed in multiple Apple stores.

Since then, this techhas overcome all odds to become an invaluable asset for brick-and-mortar stores, converging the offline with the online to offer personalized in-store customer experiences. Here are some of the most remarkable ways retailers using beacon technology today.

Easy Store Navigation

Beacon can help customers better navigate large supermarkets and department stores and avoid aimless wandering, wasting time, and unnecessary purchases. Not to mention, customers can open the store app and immediately see where they are located, search for a particular item’s location, and get directions to it without strain.

Customer Data Granularity

Beacons can gather data about store areas with the most and least foot traffic, levels of shopper engagement with different categories or products, and details about first-time and repeat customers. Using retail business intelligence to process this data helps retailers improve stall and merchandising layouts, decrease wait times at checkouts and other customer touchpoints.

Proximity Marketing

Thanks to what beacon technology brings about, it is now possible for retailers to send promotional notifications to passing-by customers and invite them to visit the store, a particular department, or a product section and make a purchase. Such notifications can either be general and serve as an ad or can be highly personalized to match the customer’s previous shopping experience to the current visit.

We can never conclude without mentioning the fact that retailers can now use beacons to push promotions as a part of their customer loyalty program. When consumers feel they belong to a given community, they tend to develop trust in a brand and are more inclined to choose it over competitors.

Moreover, loyalty programs are a good incentive for customers to download a store’s app and use it in-store to get a discount, or even learn about products. Of course, you can never be shy of the best ways retailers using beacon technology in Singapore.