A large chunk of people say customer experience impacts their purchasing decisions. What this simply means is that nowadays companies are looking for new ways to keep their customers happy. 

An increasing number of companies are making this possible by launching customer education programs and online learning academies that offer their customers access to resources, webinars, blog posts, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and eventually realize product value.

But do you know how to launch an online learning academy? If not, then this blog post is precisely what you need. Let’s walk through the necessary steps to launch and online learning academy your customers will love.

Have a Specific Goal in Mind

When commencing your online-learning journey, it can be easy to get lost in the possibilities. For example, maybe you want to help your Customer Success (CS) team speed up onboarding. You also want to reduce the number of support tickets and hurdles for your Customer Services team.

All of these outcomes can be realized with an online learning academy, but at this point in your journey, choose one. To help ensure you make an informed decision, be sure to identify your ideal learner persona and their biggest challenge.

Build Your Team

You could argue that building a team should come before you start your goal setting expedition, or at least in tandem with it. However, there’s nothing wrong with having it as the second step. Similar to the way you don’t want to spread your resources too thin by having too many goals at the onset, don’t bring too many cooks into the kitchen as they will spoil the broth.

Rather, have one person lead the charge who’s passionate about online learning and aligned with your goal. When embarking on this expedition, know that you don’t need a formal team o get started. You only need someone passionate about learning, some content, and customers excited to learn.

It doesn’t end with that since you should also consider an LMS. An LMS automated the tedious and time-consuming tasks and ensures you’re offering the best learning experience without drawing your Services and Support teams.

When looking for an LMS, be sure to prioritize mobile-friendliness and cloud-based software. With a mobile LMS, you can guarantee flexible and accessible learning to the devices your customers actively use.