A significant chunk of search traffic goes to the first page of search results. If you want people to find your business in search results, then you must optimize your pages. On-page Search Engine Optimization (SEO) is essential to helping more qualified leads find your business when they search.

But how do you ensure this happens when setting up an online business in Singapore for the very first time? Worry not since we are here to answer this question for you. Below are top On page SEO strategies to use.

Integrate Relevant Keywords into Your Pages

First things first, you should take it upon yourself to integrate relevant keywords into your pages. For you to rank in search results, you need to incorporate the right keywords into your website. After all, keywords trigger your website to appear in relevant searches, so you should optimize your pages to appear in the right search results.

So, how can you find the right keywords to leverage? Well, you should start by conducting keyword research. When you conduct keyword research, be sure to focus on long-tail keywords, which contain three or more words.

The good thing with long using long tail keywords is that they help you drive more qualified traffic to your page. When someone searches a specific term, the search intent is more precise, and you know what they want to find.

Create User-Friendly Content

Creating user-friendly content is certainly one of the top On page SEO strategies to use. Content marketing is an essential part of SEO since it’s what drives people to visit your pages. People discover your business in search results through the content your curate, while optimizing your content through SEO allows it to rank in search.

A significant part of getting your content to rank in search is by making it user-friendly for your target audience. Many businesses in Singapore make the mistake of writing their content to appeal to search engines to have it ranked highly.

However, search engines have advanced far enough to understand how to rank pages based on how users engage with the content. If you want your pages to rank, then you should be more than ready to create content for users, not search engines.

Of course, there is a lot more than what’s included in this blog post. Check out the top On page SEO strategies at MediaOne.