Have you ever spent a huge chunk of your time conducting consumer behavior analytics only to realize you did not approach the process correctly? This happens most of the time and can lead to frustrations. Actually, most people wish they could go back in time and make the necessary changes before moving to the next step.
If this sound likes you, then you have definitely come to the right place. Read on and unearth some of the common analytics mistakes you need to avoid if you’re to make well-informed decisions.
Believing Low Numbers are a Bad Sign
For most small business owners and entrepreneurs, the moment they see low numbers, it automatically translates to poor decisions. After all, no one wants to make do with low numbers especially for important things like traffic and leads. You should, however, never let your gut deceive you since a low number is not necessarily a sign of bad things.
Some might wonder how this is even possible in the first place. To clear any doubts in mind, low numbers can be the best teaching tool especially when you want to figure out a marketing channel that is not delivering the results you expect. By having this information, you can focus on other remarkable marketing campaigns, channels, or efforts thus taking your business a notch higher.
Confusing Views and Visits
Even though views and visit might sound like one and the same thing, they’re totally different. Marketers need to be fully aware of the difference that exists between these two especially when dealing with visits and views from time to time. To offer a helping hand, a visit is when a site visitor comes to your website via an external URL.
One thing you ought to keep in mind is that visits end when a user is inactive for 30 minutes or even more. Views on the other hand are counted when your page is reloaded or loaded by a browser. Be sure to understand the difference between these two if you are to have an easy ride.