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Potential Red Flags in Your Backlink Profile


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By now you should be aware of the fact that Google and other major search engines tend to update their algorithms on a regular basis. This action is aimed at targeting manipulative backlinks. Whenever an update is looming, it’s highly advisable that you take a look at your backlinks. After all, you do not want your website to be penalized simply because you have some red flags in your portfolio.  But how can you go about this hassle-free. In this post, we will take you through three potential red flags in your backlink profile to watch out for.

Over-Saturation of a Single Link Type

One of the first red flags you should keep an eye on within your backlinks is over-saturation of a single type of link. Keep in mind a healthy backlink profile is made up of different types of backlinks. In fact, this is the only way your backlink profile is never going to be spammy especially when done at scale.

When it comes to link building, it’s not the tactic that eventually becomes untouchable but rather how you choose to apply those tactics.  Just as is the case with a stock portfolio, a good backlink portfolio ought to have diversity to avoid any future potential problems.

Irrelevant Links

It is quite common to come across entrepreneurs who employ backlinks that seem to be out of place or those that emanate from sites unrelated to their own. Not only are irrelevant links worthless, but can also garner negative attention from Google and other major search engines. To prevent this from happening, you should ensure you rely on links that emanate from your niche. There is no way you can have a large number of backlinks from blogs about fashion yet you deal with technology.

Low Quality Backlinks

Even though it might sound obvious, you’ll still find a number of websites having low quality backlinks. This is mostly the case when you choose to buy backlinks from an inexperienced dealer. If you’ve been doing this, then it’s high time you changed your tactics. Rather than rushing into paying for backlinks, spend some time examining what the site has to offer.

The perfect way to go about this is reading their client reviews and testimonials. In most cases, clients will express their level of satisfaction or dissatisfaction in a review. In case you happen to come across numerous negative reviews, you ought to take it as a red flag. You don’t what to spend your hard-earned money on low quality backlinks as they may never help you with anything.

The Bottom line

It is always a good idea to monitor your backlinks from time to time. This is the only way that you can keep track of your backlink profile while at the same time checking whether they make sense from a human value point of view. Be sure to keep a close eye on the above-mentioned red flag if you’re to take your site a notch higher.

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